Dreamforce

Dreamforce 2026 is shaping up to be another all-out Salesforce showcase, mixing big tech vision with hands-on product depth. Expect the main keynote to double down on the “AI-first enterprise” narrative — not just chatbot stuff, but full-blown autonomous agents woven into CRM, service, sales, and marketing workflows. Salesforce has been positioning AI as a co-worker, and 2026 will almost certainly push that idea harder with new platform capabilities, expanded agent orchestration, and deeper data-driven automation.

Data will be the other pillar. Following the last few years of unified data pushes, you can expect stronger integrations across clouds, cleaner cross-platform analytics, and more real-time intelligence. Think: “use every scrap of customer data instantly, at scale,” backed by simplified tools for both admins and developers.

Industry verticals will keep getting more spotlight. Tech pros and vendors should expect specialized sessions for healthcare, financial services, manufacturing, retail, and public sector, each showing off AI-augmented workflows, compliance tooling, and case studies from early adopters. If you’re building solutions or integrations, these tracks tend to reveal where Salesforce wants its partners to go next.

The expo floor will be massive as usual — vendors showing off integrations, automation tools, AI assistants, security layers, and data platforms. It’s the best place to see where the ecosystem is shifting and what kinds of problems customers actually want solved.

You’ll also likely see more builder-focused content: hands-on labs, code-along workshops, low-code updates, and opportunities for certifications. Salesforce knows that adoption hinges on developers and admins, so these sessions are usually stacked.

Outside the core agenda, expect the cultural stuff Dreamforce is known for: community meetups, after-hours events, and a big-name concert. The show is part tech conference, part gathering of the Salesforce economy — and 2026 will continue that blend while pushing a very AI-centric future.